WordPress Tutorial PDF is a report that I recently wrote for you as a free download to help you understand how to use WordPress to its best advantage
The white page or report if you prefer to call it, is a PDF that details WP to you, and at the same time covers all the other bits, like how to upload it, how to add pages and more.
I have also added the contents of the PDF here below this post for you to read online if you prefer.
Fill in your email address to download the WordPress Tutorial PDF
WordPress tutorial PDF
What is WordPress?
WordPress is a Content Management System that is there to be a home to your content online and to display it in a way that is functional and pleasing to your visitors. It is a website platform to display your products and services online It is an easy to use content management that anyone with a few short lessons can learn to use and can create stunning looking websites with ease. WordPress is a magnificent website designing system. “WordPress is an online, open source website creation tool written in PHP. But in non-geek speak; it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.”
Why should you use WordPress?
Every reason that I will give you here is very important. Remember that if you are doing anything online that is related to your income, you need to know that you are using the best tools for the job – without fear.
- Google and the search engines love WordPress. They love it because it is designed to be friendly to the search engine algorithms. WordPress is far more likely to rank number one in the search engine results pages than most other website platforms. BUT – and this is very important – you still need to configure the WordPress system in a certain way to get the best results from the search engines.
- Themes allow you to mold WordPress into exactly what you want your website to look like. Those same themes also allow you to add content etc in the most practical way possible.
- WordPress allows you to add plug ins. Theses plugins add functionality (like adding a turbo-charger to your car) to your website to give you better customization and control.
- You can fire your expensive designer. (that would be me) Many times over the years I have signed up a new client and then found out that they were trapped by their web designers, who would ask for a lot of money to add a page or correct things or even fix a spelling mistake. Google loves to see new content on your website, and WordPress will allow you to add stuff as easily as you add holiday pics to Facebook. Even if you never watch my how-to-use-Wordpress videos you can go to YouTube at any time and learn how to do it there. Really easy to learn – literally anyone can do it if they know how to use a WYSIWYG type editor like a word document
- Umm, it is free! Sure you have to pay for your hosting, but the WordPress platform is free to use for your website. Just think about that – cutting edge website platform for free? Nice one!
- WP is Mobile responsive – This is massive check out these stats.
There are 3.65 billion unique global mobile users 80% of internet users own a smart phone 80% of Internet users use smart phones to search the Web 67.2% of consumers use a Smartphone to check their email Mobile represents 54% of all email opens, webmail 29% and desktop 22% Mobile email opens have grown by 180% in the last three years Mobile generated 39% of unique email clicks. Online video viewing on mobile devices has surpassed desktop viewing (Jan 2016) Now, I still believe that most people when making a buying decision do that on their computers, but do agree that as many use their mobiles to do their research.
Free WordPress – Non-hosted version
There is a lot of confusion for beginners around the free WordPress blogging website. Let me explain. You can go to the wordpress.com website and there you will be given a free blog (using the WordPress system) where you can blog and do a lot of things – just like a real self-hosted website. BUT, and this is very important, you do not control that website. They can remove your website at any time they like. Think about that for a minute. You build a free website (no hosting fees) and after a few months it is finally making you some nice money and one of your competitors see that and “complain” about your website – and bingo, your website disappears. Do not get me wrong. I have about 20 hosted websites (it changes all the time) but I do have quite a few of the free blogging sites too. I use them for powerful back-links to my website. So, to end this section – you have to get the paid for hosted WordPress type website system. See the next section.
Self Hosted WordPress
This is the WordPress that you need to use. It is where you go and choose and then buy a domain name and then host that domain on a hosting provider and install WordPress to use to show your website to the world online. There are good places to buy your domains – not that important There are good and very bad places to host your website. This fact is extremely important. A bad hosting provider can damage your business far more than a troupe of drunken monkeys. I will give you links at the end of this report of decent hosting providers. Plus – I will offer you that free install of WordPress with some bells and whistles – if you use my links to get your hosting.
How to install WordPress
Well, this section could be extremely complicated or I could do it this way… There are a few ways that you can install WordPress onto your hosting. I highly suggest that you use version one or four. They are both very easy to do.
- You can contact your hosting company and ask them to do it for you. They have never said no to any of my clients when asked. They will do the installation for you and then send you the username and the password details. One thing here, tell them what you want the username to be because they might use “admin” and you never want that to happen because it is a security threat.
- You can do FTP (file transfer protocol) this is a software program that you would use to gain a backdoor type of access to the file section of your hosting company. This method was a lot more popular when I first started online back in 2008, but is hardly used these days. It can be a little difficult to set up the password etc in the beginning, but once you use FTP you will see that it is extremely easy to do. The most popular software is Filezilla. I do still use it these days and have used if extensively in the past. You would not only use this to install your WordPress files, but would keep on using this method to add folders to your file system on your hosting. I do not suggest that you use this system.
- You could install WordPress manually yourself. This is something I have seen done in courses many times, but have never tried to do it myself. For me it seems too complicated. You need to set up a mysql database and then do other things that leave me confused way too easily. If you feel the need to wrap your head around this method, there will be many videos on YouTube for you to follow. Good luck.
- Use the software built into most hosting companies. 90% of hosting providers have what is called a Cpanel. A Cpanel is a sort of control dashboard where you can go and do a few things like set up emails for your business, see your files and install WordPress. I have a series of free videos on Cpanel on my website – go see if you are interested. Inside the cpanel is a free WordPress installation service. Sometimes called Softaculous, the old version was called Fantastico and some are just a WordPress logo. Either way, you sort of click and fill in a few details and within a minute or two you will have a WordPress sire installed on your site.
On my website, I have a video that shows you in detail how to do this. I do not think that taking screen shots and trying to show you here will help you as much as a video will. See the links at the end for my website or here in the footer of this page. (Go to the WordPress training videos)
The details in a WordPress dashboard
Once you have WordPress installed you will have access to the dashboard inside your WordPress website. Do not panic here – it is just like any other digital place. Like being in the settings for you Facebook profile. Firstly it is extremely logically set out and you do not need to worry too much about going into all the dark corners and looking around. In fact, I highly suggest that you click on every possible place and go all over the dashboard to see what you can do where. I also do not suggest that you do any changes without following some instruction as you might not know how to set those changes back again. In the dashboard, just like in the installation of your WP site I suggest that you watch a video on how to do what in the beginning. On my website, I have two videos that cover the early days inside your dashboard. The first video shows you how the dashboard works and what is where. The second video shows you the basic settings that you need to do to stat to set up your website yourself. You will soon learn what you can do and then what you really need to do on a daily basic inside your WordPress dashboard. It is a bit like your car – once it is set up how you like it, you do not need to do things like drain your radiator every day. You simply get in and drive and once a week check the water levels and stuff like that. WordPress is the same – you will see.
The most popular types of websites’ using WordPress
Even when I came online for the first time back in 2008 WP was already not just a blogging platform anymore. Every course I did, I was told to use WordPress. But back then I was also taught to do squeeze pages (those pages where you are asked to give your email address) using the old HTML type websites. These days even those are pretty much a thing of the past. What I am trying to say is that you can now use WordPress for almost any type of website imaginable. Naturally they are a perfect fit for a business website, an “authority” website (one that is almost only on one subject and is very big) and everything in between. Perhaps it would be easier for me to tell you where you might be better off without WordPress. If you are starting a social media site – you might need it specially coded. If you want to run a forum (a pure forum) there are better software platforms. All the rest need WP.
Oh dear – my favorite subject. (I am a very creative person) For those of you who are 100% brand new to learning about WordPress it works like this… Choosing WordPress is like choosing a car brand. But one that is sold without the doors and panels and seats and things like that. Then the theme is like choosing the model, the color, the type of engine, the seats etc. Now WP has thousands of themes, many are very bad and many are very good. There are a lot more WP themes to choose from that in the car industry. So, in my ever-weird way of explaining things, your WordPress platform is chosen and now all you need to do is choose a decent theme. Things that you need to consider when choosing a theme. Just like choosing a car model, your theme will have strengths and weaknesses. There are themes purely for classified websites, themes for magazine sites, themes for photographers, themes for real estate agents and more. Much more When I said Oh Dear above this, it was because back in 2008 I would take a week to set up a WordPress website and 6 of those days were wasted on changing themes every hour. There was far too many to try and I was eternally confused. Over time I learned to like some and used those more than others and then I discovered a WP theme designer site called elegant themes. They were beautiful sites, and I was addicted. Two years ago they launched the most brilliant theme ever. It is (to me) like an Aston Martin or a Lamborghini. The best there is out there. But it is a paid for theme – in my eyes 100% worth the cost. It is that theme that I will install for you if I do that free WordPress installation for you. (See the links below) On the WP training videos I have on my website I cover themes for you – go watch that video.
WordPress security and passwords
One thing you are going to hear from the ever dwindling naysayers on the subject of WordPress is they will say that WordPress gets hacked all the time. They will say that WP is a security risk. It is if you set it up with a weak password, it is if you do not install a decent security plug-in. But you need to remember that WordPress is being targeted by hackers more than other websites for a very good reason – WP sites are the most, the busiest, the fastest growing type of website out there. It is a natural thing. So what should you do?
- Never use “admin” as your user name
- Never use an obvious password. One like this is the best – O(909L:p[‘></GGt5%%4E
- Always install a security plug-in. “Wordfence” and “I-Themes security” are the 2 best.
- Always keep all your plugins and your WordPress installation up to date. You need to check that weekly. Old versions are a big security risk.
- Finally – always back up your website for a number of very good reasons. Once a week is the longest you should leave it.
How you do the settings on your WordPress website will affect two big things on your site. The biggest is the SEO (search engine optimization) part of how you set it up. This is very important if you want to rank your website. I have a detailed video on this for you. The second reason is that it will affect the look or design of your website. But remember that how you do the setting for your theme will be the biggest design aspect. Finally, I need to point out something that I will probably repeat below. The look of your site is most affected by your content – text and images.
Plugins are like aftermarket additions that you can add to your car. Sometimes they are necessary and sometimes they serve no function at all – they just look pretty. Adding the functionality that plugins will bring to your website is something that you absolutely have to do. The functions of plugins are simply to add more things than the basic WP came with. For example, you can get a plug-in that will zoom in when you hover over your images, you can get a plug-in that allows people to like your page on Facebook, you can get a plug-in that will go and find content relating to your subject You can get about 10 000 different plugins. What you need to know about plugins You should not add a lot. Keep it down to the ones you really need. Why? Because too many will slow the loading speed of your website and cause you to be punished by Google. Also the more plugins you have the bigger the risk for one of them to be compromised by a hacker and use it to gain access to your site. You should never install a plug-in that has not been updated within the last 30 days. While there are a lot of free plugins – and 90% are just fine for what you will need, sometimes you might need to pay for a better quality plug-in.
WordPress Content tips
The content that you add onto your website is very important. You need to consider two parts to this – content that is very readable for your visitors, and content that is for SEO purposes. (See my content creation series of videos on my website) You need to realise that Content is a complete package – text, images, video, info graphics, PowerPoint things and more. The better you combine all this – the better your interaction will be with your visitors and with Google.
WordPress SEO tips
SEO inside your website is primarily three things
- The keyword related items on you website and how you structure it. There is a thing called silo structuring that you should find out about, and apply.
- Your plugins will be part of your SEO. Simple SEO plugins and then others like Cache and images shrinking plugins.
- Regular original content is vital to your site. It is something that is needed and the variety with posts, video, pages etc all delivered at least once a week is very important.
WordPress posts and Pages
Once you have your website set up in the style that you like, this becomes the engine to your website. Posts and pages are just a constant flow of information to your visitors and a constant reminder to Google that this is what you do. If you have set up your website in a carefully planned structured system (like you can do with the Divi theme from Elegant Themes) then as you add your pages and posts it will continually reinforce to all exactly what your business is all about. I have a few videos showing you how to work with your pages and your posts.
I have added a section here mentioning categories because they are important for a number of reasons. Categories are set up within WordPress as a structured way of filing your subjects into an order that WP and clients and Google will understand. This helps you show your content easier and with modern themes, you can show categories on specific pages via posts and get better grouping of your ideas and content Categories are also very helpful from an SEO point of view. So I ask that you remember to set them up with your keyword research in mind. (Keyword research videos on my site tooJ) Now, due to laziness, impatience, and very bad old habits, I have to work very hard to apply this specific issue. I am trying very hard to improve how I do it myself. It is a case of do as I say, not do as I do – sadly.
Tags inside WordPress
While less important in the greater scheme of things you do still need to use your tabs. With most themes the tags function is primarily used to help people that use the search function to find stuff inside your website. So, whenever you publish a page or a post, take a bit of time to consider what tags you should add to aid those visitors. And as always, the tags are still used in a small way by Google to help understand the SEO of your content.
Internal linking in WordPress
Internal linking inside your website is when you use a hyperlink to link from one piece of content to another within your website. This is very important for two reasons. It does help your visitors to see what you consider the next most important step for them to take to achieve what it was they arrived on your website for. Plus it is a massive part of how Google sees your SEO and a well-linked website (like Wikipedia) will get ranked over another that is badly linked every time. Learn what and how to do silo structured linking and this will also boost your rankings. Silo structure is a sort of pyramid system of linking the least important content at the bottom of the pyramid, and each piece of content then links upwards to a more important (but related) piece of content, until at the very top, they all point to the most important page. This page will also more than likely be keyword orientated. That page should be getting external links coming into your site to power up your SEO to where your competition decided to close down their businesses.
Video training on WordPress issues
This link goes to my website where I have free website training on WordPress things. I will be doing a related video series soon on the WordPress theme called Divi http://justbeseated.com/smallbusinessopportunities/start-your-online-business-here/wordpress-tutorial-training-videos/
Free courses and how-to-videos
I will be adding a lot of free reports and courses all the time. Naturally I will also be offering a series of high-quality products that you could buy to improve your online business. The first link is straight to the freebie and courses pages http://justbeseated.com/smallbusinessopportunities/courses-and-freebies/ This link is for my free series of videos on keyword training http://justbeseated.com/smallbusinessopportunities/start-your-online-business-here/keyword-training/ Content creation series of video here http://justbeseated.com/smallbusinessopportunities/free-business-training/content-creation-tutorials-for-your-business-website/ This is for the free premium WordPress website that I had mentioned earlier. I will install a WordPress website with a premium theme and a few pages to save you the time of learning how to do this yourself. This comes with a single string attached. You will need to use my affiliate link to get your hosting. http://justbeseated.com/smallbusinessopportunities/courses-and-freebies/free-premium-website/ Learn how to navigate your Cpanel. http://justbeseated.com/smallbusinessopportunities/free-business-training/cpanel-tutorials-for-beginners/ This is a downloadable report that is full of dozens of links to everything that you might need for your online business. I cover everything from finding images to screen capture software. http://justbeseated.com/smallbusinessopportunities/courses-and-freebies/free-business-toolkit/
I have enjoyed writing this report out for you and hope that I have not left too many spelling mistakes and grammar issues in here to bother you too much. I am open to suggestions and advice and you could either go to my website or click on the contact page to send me a mail, or go to the top of the website and click on the Facebook icon and like that page and then leave a comment there.