Small Business Online Marketing explained

This short post is not all about excuses, but it helps that I show you what has been happening online.

REVISION – Hi – this is a quick revision of this post. It is now a few weeks later, and two big changes have happened. I have reopened the orders for you to order websites. I needed to be sure that I could still generate traffic to websites, and I have done this again. Secondly – this website dropped as far down as 20 visitors a day, and it is climbing back up the SERPS very quickly, so it is nice to see that, and see the resulting clients that are coming in with it

Google is the king of the search engines, and this means that for anyone to get good search engine results positions - they need to start to obey Google rules.

What this means is that for Google to give the searcher the highest quality results for a searched for keyword term, they need to have complicated search algorithms in place to filter out any website that is of poor quality.

This basic understanding of how the search engine ranks your website for search queries is what online marketing is all about.

Now – over the last 7 months Google have introduced some of the biggest changes ever seen.

This has put millions of websites “out of business” and in a lot of cases this was deserved, and in other cases innocent small businesses have suffered.

COMPARE THE NEXT TWO LISTS

I believe in being honest online and never lying to my visitors, and always oversupply decent content. I go to a lot of trouble to research quality information so that you the reader or visitor will get a quality experience from my websites.

Now I apply this same principle when building sites for my clients, and naturally teach everyone to keep it clean and honest.

However there is a lot to apply to a website online – if you want to get good search engine results….

This following list is what I used to need to have on my website to get me website ranked for keywords.

• High quality content
• A variety of media – Videos – written content – slides and images.
• Naturally everything original and well researched.
• Keyword orientated, this I try to stick to, but will also suggest that your content has variety related to what you need to show people about your services.
• Some social sharing. I never did a lot of this, as I feel that it is not natural for a website (business owner) to know how to do this social marketing
• Very little back-linking. Again – I feel that while “back-linking” can show the value of a website, this would only apply to the popular sites like 9gag or news 24 or Victoria’s secret, and is actually unnatural for a normal landscaping website to need these linking tools.
• Then naturally I used to spend a lot of time making the website look good, have a natural navigation layout etc. This user experience seems very important to me.

Now you need to know that this worked out very well for me, and all my websites and my clients website were very well ranked online.

BUT – THE MOST RECENT ALGORITHMS HAVE KNOCKED MY SITES FOR A BIG LOOP, AND HERE IS WHY…

These days you cannot just have what I used to use above as a guarantee that your website will hit page one online.

Cynical people (and I am included in this list) will say that Google is making it extremely difficult for a normal ordinary (offline) business to get visitor traffic online naturally and is forcing those businesses to have to pay for that traffic.

Now you need these extra thing to be happening on your website for you to stand a chance for rankings organically.

• Preferably NOT an exact match domain name
• Real contextual back links
• Blog comments with your page or post link in it (on other people websites)
• A lot more social activity, your site needs to be seen on all the big social sites all the time.
• A large video channel on YouTube
• A bunch of other fine details – like revised content, age of back links, age of website, Branding etc.

So why am I telling you all this?

Let me start with the most open and honest answer.

Your Prices are going to go up.

I now know that what I used to do to get a new website ranking on a few top keywords takes 5 times longer (not time wise – but work wise) This simple fact is ok, all it really does is increase the costs that I need to charge my clients.

That alone is bad, but because this online marketing thing has become that much harder, those SEO experts that used to rely on simple back linking software to get their clients websites ranked, will have disappeared and those new (well built) websites will rank above them forever.

Google are not playing fair to the normal business person.

By laying down all these complicated marketing things, it puts the ordinary mom and pop business at the end of the queue as far as getting business online goes.

This puts power back into the hands of big business and that is not good for the world economically.

MY FINAL COMMENTS

I am about to launch a very complicated marketing campaign onto about 5 or 6 of my own websites.

This would not only get those websites into the highly profitable end of the search results pages, but will prove that my new site building and marketing methods are working.

For this reason – ALL NEW ORDERS ARE ON HOLD WHILE I TEST THESE “NEW” MARKETING METHODS TO SEE HOW EFFECTIVE THEY ARE GOING TO BE.

Existing clients are already getting the benefit of changes that I am applying, and well done to them, they are gaining thousands of Rands of testing linking etc to their projects.

In your own interests I am doing this to protect your ROI costs, and before I tell you that what I do as far as marketing online goes, I personally need to be 100% sure that what I do and apply works.

I guess that if all you are needing is a well designed website and with no marketing I could still take your order, but we will need to discuss that, so contact me via the contact page to ask me that.

I personally believe that all the content that I have here on this website is of the highest standards, yet Google with its EMD upgrade blew away 90% of my visitors.

As of today (the end of October 2012) I will start to apply some marketing tools and methods that will either catapult this website back to where it belongs (on page one of the relevant keyword searches) or kill the website off completely.

I have never been a fan of needing to go and look for quality back-links, but that is the sort of thing I will be doing.

I will also be revising a lot of the older pages on this site and will start a very intense social marketing mission.

That alone is very time consuming (if done honestly – IE without software)

What about the future?

Well should these methods work, and I expect that they will.

I will be offering two new products and basically removing all the old offers.

ONE. I will be doing built for you website businesses in a big way. The “Buy a Business”  types. It would also be complete website builds for existing businesses.

TWO. Because the costs for doing those done for you websites is going to be high (time and effort involved) I will start a membership website where you can become a monthly member, and I will start to add video training, and a lot of input that will allow you to follow along and do what I do by yourself, without needing to pay the big bucks. This option comes down to how much time you have available. Time really is money online.

Naturally, if all of this is giving you a bad headache (and I can believe that) then you could simply go to Google and pay for your traffic (or Facebook for that matter) Perhaps R10.000 a month for clicks is easier.

You decide.

If you have enjoyed reading what I have written here please share it using the buttons below, that is exactly the sort of thing Google is looking for to rank the page better – your social stamp of approval!

Thank You for reading my post

Rob Anderson

PS I suggest that you go and get a copy of my newest free report – it explains everything you need to know about website marketing.

Click on the image below

 

 

 

 

Using the internet as a tool to make money or to get better visibility for your business is a very good thing to do.

Now I have been doing this full time online marketing thing for over three years now and have gained a massive amount of experience.

This seriously tongue-in-cheek quick post here is just to remind you of one of the most basic needs that you need to apply as an internet marketer – or if you prefer to call yourself website owner.

One of the most important things that you need to do as a website owner is to keep supplying very high quality fresh content almost daily to your important websites. This has become even more important recently as Google has been doing a few very big “algorithm” changes in an effort to keep supplying the people that use the Google search tool with the most relevant content.

So why do I say “Do as I say – Not as I do”?

I have been so busy building websites for clienst and doing contracted services to client websites that I have not been doing that exact and very vital part to any of my websites.

As an internet marketer I should be adding fresh original content to all my websites at least every third or fourth day.

There are other things that you should be doing all the time to your websites too – like social marketing and getting back links that are of value to your website – BUT the adding of quality fresh content is so important that you will be very stupid if you fell behind in this aspect.

If you want to buy a business then you must read these tips.

While I prefer to teach you to start up a business from scratch – I have written a page that has some serious tips that you must go through carefully before you make the decision to buy a business.

No matter what size business you are looking for when you go hunting for a small business to buy – there are basic issues that need careful consideration before you sign any legal documents.

Any sized financial investment in a new business venture can become a loss of income if a few simple steps are not followed, and I suggest that you go over and read all my tips on that page.

Click here or on the image to get to the small business for sale gauteng page

 

So you want to start a jewellery business?

I am here to show you how easily you can get carefully targeted jewellery customers.

Hello all, I have been working on and off for two days on some research for a small jewellery business.

With the power of keyword research I decided to make another short video showing you how amazing the keyword tool is, and how targeted the websites can become.

The jewellery business is very competitive, but when I do some deeper digging I found that the websites that are up on page one in the search engine results pages are all badly set up (well not that badly as they are on page one) but they have flaws that can be easily exploited to get your website above theirs.

I have done a page showing all the details here Jewellery business page

If you would like to jump straight to the video that I made – then please go to you tube here and watch my jewellery video.

Doing local research for a small sewing business made me realize that the potential for a great sewing business was very high when I checked the keywords.

I have done a detailed page relating to this sewing business idea, and I must say that some of the keywords like “sewing patterns” are so easy to rank for on the search engine results pages that I am tempted to start up a sewing business today.

It works this way – you take your sewing business idea and feed your main keyword into the keyword tool, this will tell you exactly what people are actually looking for online every month.

Then you simply go and start up a website that supplies those specific searchers with the product that they are looking for.

The Internet is so brilliant in the way that it sends targeted visitors to the exact website that they are looking for – and all you need to do is show Google what you have on your website.

I have a training product that will show you how to do all of this for yourself – and end up with a great sewing business of your own.

If you prefer I can build the website for you at the cost of $5000 or R35000, so you choose which way is better.

Here is the link to my product Small Business in a Crate

Here is a link to the page that tells you more about it all Small Business – sewing business