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Content Creation Tutorials

Free PDF, Free Videos to give you everything you need to know about content creation

This page is dedicated to showing you all you need to know in connection with how to do the best type of content writing for your BUSINESS website.

You see, anyone can blog, anyone can write content off the top of their heads for a website, BUT knowing how to do it so that both Google and your visitors will be impressed takes a bit of knowledge. I give you my years of experience in website creation here on this page. This course is a part of a series of free videos that I will be creating for all small business owners who have a website online. You can be an established business or a new one, I will be making videos for you to watch so that you can see what the best practices are for marketing your business online.

Go to the home page to see all the free courses

Just go on down and watch the videos. Do not forget to download the PDF too.

To Download this entire course – The videos and the PDF you will need to add your email address to the form and you will be taken to a download page with all my free download on it.

This is the introduction video to the content creation course.

The idea is to get you to see what sort of written content (and video and images in certain cases) that you should be putting onto your website and in what order to get your website to rank above all your opposition.

It is simple – Watch The Video and learn more

Content creation Course Keyword Research for Content

Without knowing what sort of keyword research you need to do, and how to do it, and then where to put that keyword content – you are dead in the water

Same as Before – Watch The Video and learn more

Content creation Course The difference between Pages and Posts

Not such an important part of how you need to structure your content, but perhaps worth seeing my point of view on the matter. Pages VS posts is a controversial topic for years in the WordPress world.

Do ti for yourself – Watch The Video to see more

Content creation course Silo Structure and Internal Linking

This one is huge right now and if you get this right, you are likely to jump your competition without needing to do much more to your web business.

Yup!!!! – Watch The Video and find out why

Content creation course The Basic Content Pages

 

This is the content section that most people will consider the “normal” part of what you should have on your website

Do it now – Watch The Video and see what you need to do

Content creation Course Foundation Content Pages White-rank Style

 

I love this trick – If you apply this additional method, you have the chance of getting Google to love you from day one

Why are you waiting? – Watch The Video right now

Content creation Course Super Pages

 

Another clever way to get google to send you thousands of long-tailed search people, all from one massive and well written super page

This one is worth it – Watch The Video and apply it

Content creation Course Core SEO Keyword pages

 

Now you get into the boring grind of content creation – where you seem to be writing the same thing over and over – BUT it is still different.

The only way to find out – Watch The Video and then go do it

Content creation Course Core keyword Fun content pages

 

OK, so still similar, but now you are writing for the attention of prospects from social media

Keep on trucking – Seriously, WATCH the Video

Content creation Course Remaining pages and post keyword content

 

Your business website should be getting a lot of targeted traffic by the time you are going to be doing this donkey work. The trick is for you to remain fresh in your content writing so as to keep new visitors believing in what you do.

You know the drill – WATCH the Video

Content creation Course Just news and Daily content conclusion

 

This is the part where your core content is done. You now are mixing up keyword content, with news and cool images, memes etc for to daily running of your business online

Nearly done – WATCH the Last Video

Everything written here below this point is what is in the free PDF that is downloadable at the top of this page 

What is the function of the written content on your site?

All text on your website will be primarily there to give visitors that are looking for information regarding your services or products. Therefore, the most important part is that your content is engaging, fun, interesting and more, so that anyone who arrives at your website will want to stay. BUT… The details, the words, the relationship of the text on all you pages is looked at by the Google robots to determine what your website is all about, and you need to set that out in such a way that Google thinks your website is more important that all the other competing sites. Therefore, you need to make sure that you have focused your attention on both these aspects of your content for your business to get the best results. ALL content on your website should be original. If you hate writing, get someone to write for you. If you prefer to try curation methods on your website, that will still work – I have not het done a curation training video, but do plan to do one.

Keyword Research for Content

I suggest that you watch the free keyword videos on my website for more details on this subject. The link to the site is at the end of this report. OK, keyword research is perhaps the most important thing that you need to do in the beginning – when you are still setting up your website. If you have a well-established website, that is fine, but you might want to consider starting up another newer one that will be keyword orientated. One that will then be designed to target the millions of people searching for what you supply.

Pages and Posts – what’s the difference?

I am not going to go into a lot of detail here on this because each niche will need a different approach to how you structure your content. Pages Basically, a page is your core content and is a sort of anchor to you main service or sales pages. Pages will be longer and more informative and give the visitors a fuller view on the subject. It is generally accepted online that 300 words or more is therefore, a page idea and not a post. I believe that 500 to 100 words is far better. Google needs more words from you to get the best look at what your content is all about and then longer your pages are the more likely you will be to use related keywords and other clues that will reinforce the point of that page so Google can rank you easier. Use your biggest keywords to write out your pages. And naturally your other core pages – see below for more details Posts I love posts because you can pop in and out of your dashboard and do a post in a few minutes. A post is a shorter news or fun item, something to use to get seen by the social media side of things to bring in more traffic. I always share everything I publish on at least 5 different social media places. So, for example, if you did a great new page, I would then do a post on that page – link to the page and share the post. I would then do a hangout (see my videos on hangouts) and embed that video as a post, and tell people that the video is to announce the page (again) – so that way you get two posts and a video on your YouTube channel, and a post on your G-plus page all relating to that page. Plus it would have been shared (you need to share it) to 4 times 5 pieces of content – so 20 times out there on social media. If your post, video, page, is nice people will share that for you too.

Silo Structure or if you prefer internal linking

You have to link every single page or post or image to something else on your website for two reasons. Read that line again!!!!! And again! One – it will give your visitors a way to get more information or whatever on that subject. They will – or could – therefore, be led to the place where you can then get their sale or the phone call. Two – If you do not link to another page them Google will not know they are related. Therefore, you need to show Google through your linking structure what pages are more important, what pages are related to other etc. This is so important, and if you go to a place like Wikipedia and look at how well they link their stuff, it will give you some insight as to why they became so powerful. You will link from the “lowest” rank page upwards to the biggest page within a sub-niche within your website. You will even PLAN those pages using the keyword tool so that you have a 5 or 6-page silo for your main keywords. A decent silo structure is just like those pyramid schemes you see everywhere, but with pages and not payment levels. He he Here is a small example of a silo structure – the arrows would be your hyperlinks on your page linking to the pages above.

The basic content pages

These pages do not need much comment here from me. They are the legal pages…

  • Copyright
  • Disclaimer
  • Terms and conditions
  • Cookies Disclaimer (If necessary)
  • Privacy policy

I suggest that you put these under your contact page and or in your footer. Then there is the about me/us page, and that can be any way you want it to be. I am a firm believer that if you have a potential client that is undecided, that the about me page can swing the sale. Do it right. The contact page This needs to only have information on it. If you have many branches, then make this very clear and easy to navigate – even a store finder page. I HATE not finding contact details fast.

Core Keyword Foundation Content Pages (White Rank Style)

I am not going to talk about silo structure here in this report. It is something you need to know and understand well and apply to every piece of content that you upload to your website. There will be videos on my website explaining silo structuring to you there. These foundation pages are not always necessary, but let me explain what they are. They are there almost purely for Google; they are strongly silo’d and still have a chatty style for good visitor interaction. They will be 6 to 10 pages that while giving a lot of relatively vague information, they will be using almost all of your main keywords and even all your LSI keywords. (To find out about LSI keywords please go to the site and watch that video – but it – they – are really just related keywords) Let me use an office chair shopping website business as an example here. Your pages will be titled with things like…

  • Why do you need to buy a new office chair?
  • What is ergonomics and how does it affect my office chair and health?
  • Why buy office chairs from us?
  • We are one of the biggest specialist office chair stores
  • Office chairs and staff efficiency

Can you see where this is going? The idea is for you to have interesting chatty titles that are full of all the biggest keywords in your niche. Each one of those pages will be between 1000 and 2000 words and will be full of LSI keywords and chatty stuff about the niche. These pages while not very informative will be like a story – very readable and fun. You will optimise the pages with cool image and even a video if you can do a nice one that is specifically done for that page. These pages with be within its own linking silo (see the videos on silo linking) and will all link out at the end to your most important page on your website.

Super-pages

The name I give these types of pages are super-pages but they are known in the internet marketing world by a number of different names. The basics of the super-page series is to combine around 10 or 15 keywords in a sub-niche within your niche and write out a 2000 word page for that sub-niche. The idea is to not do a hundred long tailed keyword pages for your website, but to combine all the keywords into a long page that will replace those (literally) hundreds of old school long tailed keyword pages. I plan a series of videos on how to do a super page, so go and see if it is there yet on the home page of my site. These pages are not meant to be found on the menu at all. They are there purely for Google to send I plan a series of videos on how to do a super page, so go and see if it is there yet on the home page of my site. These pages are not meant to be found on the menu at all. They are there purely for Google to send you traffic on them, and for that reason you still need to make them “readable” and I will need to show you some examples of how this all works. You see, you want Google to send you traffic – by the thousands – to that page, but then you want that visitor to find a link or something very quickly on that page to click out again. Therefore, you need to add banners and images all over the first part of that page so that a visitor will be tempted to click out fast. These pages will have a lot of posts linking into them, and a lot of external links linking inwards to them. They will need to be shared a lot socially so they get their own set of back-links. The pages in the series below will be [part of the linking structure of this system. You can choose if you want to link from these super-pages out (upwards) to the keyword pages below, or link to the super-pages from the keyword pages. It does not make that much difference. What the whole exercise is for is to get Google to see the connection between the main keywords in your niche. You see, you want Google to send you traffic – by the thousands – to that page, but then you want that visitor to find a link or something very quickly on that page to click out again. Therefore, you need to add banners and images all over the first part of that page so that a visitor will be tempted to click out fast. These pages will have a lot of posts linking into them, and a lot of external links linking inwards to them. They will need to be shared a lot socially so they get their own set of back-links. The pages in the series below will be [part of the linking structure of this system. You can choose if you want to link from these super-pages out (upwards) to the keyword pages below, or link to the super-pages from the keyword pages. It does not make that much difference. What the whole exercise is for is to get Google to see the connection between the main keywords in your niche.

Core Keyword Silo Basic pages

These pages are very important for your business. They will be the pages created especially from your keyword search results and aimed at ranking for those most searched for keyword terms. For example – if I look at the WordPress training keywords that are part of my niche I get the following results… That tells me that the first 10 keywords in my niche add up to as many as 68 000 searches. Therefore, the idea is to create very well written core keyword pages for those bigger searched for keywords. In this case, I would write pages for the top 10 keywords. Each one of these pages will be around 1000 words and the top part of the page (what they call above-the-fold) will be very friendly and very readable, not keyword orientated at all. That part will be so well written that any visitor will stay and read to at least where the “fold” before they click out to where you really want them to be. That would be your sales page, your contact page, your squeeze page or something like that. All the rest of those keywords will fall into the section below “Remaining pages and post content” If I can get 30 000 visitors from a combination of my key keyword pages and my super-pages (read long tailed keywords here) I will be very happy as they will ALL be extremely targeted. That would be your sales page, your contact page, your squeeze page or something like that. All the rest of those keywords will fall into the section below “Remaining pages and post content” If I can get 30 000 visitors from a combination of my key keyword pages and my super-pages (read long tailed keywords here) I will be very happy as they will ALL be extremely targeted. I should hope that I could make money out of those people.

Core keyword Fun content pages

This section of your content is not always necessary and could easily fall into the section under fun and posts. But if you are in a niche that is competitive then I suggest that you go to a bit of an effort to create a lot of fun things like videos and info graphics. You should still use core keywords in the titles of the pages if possible, but need to expand those title’s outwards a bit. But if you are in a niche that is competitive then I suggest that you go to a bit of an effort to create a lot of fun things like videos and info graphics. You should still use core keywords in the titles of the pages if possible, but need to expand those title’s outwards a bit. You should still use core keywords in the titles of the pages if possible, but need to expand those title’s outwards a bit. For example… If you scroll back up to the image of my WordPress keywords you will see that the word Plug-in appears twice in the top ten biggest searched for keywords. So, I would make a page/meme/info-graphic with a title like Top Ten Most Used Plugins. And another like And another like Three most expensive plugins, And 5 Clever Shopping Cart add-on plugins Search for some statistic on your niche online and make a few info-graphics, or get some made. People love info-graphics and they get shared often. By the way – sooner or later I will have a few videos on how to make info-graphics on the website. If your niche allows it, you could do slide sharing (where you give away a PowerPoint presentation) and free reports – just like this one – and more. Even if your niche is “boring” like shoes, you can do things like “how to care for leather shoes” as a free download, and as a video and even more. On places like Facebook you could do a split image with shoe polish on the one half and bees-wax on the other half, and ask a question “which is better for leather shoes?” and they will need to click to your site to read the answer. To get some ideas on this never stop visiting your competitions websites, their Facebook pages, their YouTube channels etc. If your competition is not delivering the good ideas, then go and follow a niche that is super competitive like weight loss or muscle building or golf tips. If your niche allows it, you could do slide sharing (where you give away a PowerPoint presentation) and free reports – just like this one – and more. Even if your niche is “boring” like shoes, you can do things like “how to care for leather shoes” as a free download, and as a video and even more. On places like Facebook you could do a split image with shoe polish on the one half and bees-wax on the other half, and ask a question “which is better for leather shoes?” and they will need to click to your site to read the answer. To get some ideas on this never stop visiting your competitions websites, their Facebook pages, their YouTube channels etc. If your competition is not delivering the good ideas, then go and follow a niche that is super competitive like weight loss or muscle building or golf tips. To get some ideas on this never stop visiting your competitions websites, their Facebook pages, their YouTube channels etc. If your competition is not delivering the good ideas, then go and follow a niche that is super competitive like weight loss or muscle building or golf tips. In the free business toolkit I give away on my site there is a link there to Buzzsumo, and I have done a video on it, get both because Buzzsumo is a brilliant way to see what content is going viral in your niche. These pages do not need to have any structured silo linking systems to them. All you need to do is to remember to ALWAYS add at least one link to a main page or something related. Three or four links is always better. Remember that his content is the ones that will possibly be getting the most clicks from your social media, so you want them to have options within that page to see what else you are good at. (Your core service or products) These pages do not need to have any structured silo linking systems to them. All you need to do is to remember to ALWAYS add at least one link to a main page or something related. Three or four links is always better. Remember that his content is the ones that will possibly be getting the most clicks from your social media, so you want them to have options within that page to see what else you are good at. (Your core service or products)

Remaining pages and post keyword content

While you will need to do keywords research every few months to see if there are new trends that you need to know about, the keyword research you will have done in the beginning will be enough for the rest of your pages and content. While still using internal linking in a silo structure, you will create pages (if necessary) but mostly posts from the remaining keywords. I suggest they you do not use the core keyword as you found it in your research. For example…

  1. WordPress blog tutorial 320
  2. WordPress plugins tutorial 320
  3. WordPress installation tutorial 260
  4. WordPress video tutorial 260
  5. WordPress themes tutorial

Those were a sampling of the keywords I might want to get traffic from and I would title them like this… A WordPress Blog Tutorial Covering the Top Three Tips Do You Really Need a WordPress Plugins Tutorial? The Best WordPress Installation Tutorial A Really Good WordPress Video Tutorial My WordPress Themes Tutorial – Three Most Important Things You Need To Know Now, if you did a page or a post for these long tailed keywords and then silo’d and linked them correctly – AND then did a hangout for them AND shared it all many time socially AND made an info-graphic on the subject etc, you will rank for those pages fairly easily. The Best WordPress Installation Tutorial A Really Good WordPress Video Tutorial My WordPress Themes Tutorial – Three Most Important Things You Need To Know Now, if you did a page or a post for these long tailed keywords and then silo’d and linked them correctly – AND then did a hangout for them AND shared it all many time socially AND made an info-graphic on the subject etc, you will rank for those pages fairly easily. Do You Really Need a WordPress Plugins Tutorial? The Best WordPress Installation Tutorial A Really Good WordPress Video Tutorial My WordPress Themes Tutorial – Three Most Important Things You Need To Know Now, if you did a page or a post for these long tailed keywords and then silo’d and linked them correctly – AND then did a hangout for them AND shared it all many time socially AND made an info-graphic on the subject etc, you will rank for those pages fairly easily. Do You Really Need a WordPress Plugins Tutorial? The Best WordPress Installation Tutorial A Really Good WordPress Video Tutorial My WordPress Themes Tutorial – Three Most Important Things You Need To Know Now, if you did a page or a post for these long tailed keywords and then silo’d and linked them correctly – AND then did a hangout for them AND shared it all many time socially AND made an info-graphic on the subject etc, you will rank for those pages fairly easily. Do You Really Need a WordPress Plugins Tutorial? The Best WordPress Installation Tutorial A Really Good WordPress Video Tutorial My WordPress Themes Tutorial – Three Most Important Things You Need To Know Now, if you did a page or a post for these long tailed keywords and then silo’d and linked them correctly – AND then did a hangout for them AND shared it all many time socially AND made an info-graphic on the subject etc, you will rank for those pages fairly easily. A WordPress Blog Tutorial Covering the Top Three Tips Do You Really Need a WordPress Plugins Tutorial? The Best WordPress Installation Tutorial A Really Good WordPress Video Tutorial My WordPress Themes Tutorial – Three Most Important Things You Need To Know Now, if you did a page or a post for these long tailed keywords and then silo’d and linked them correctly – AND then did a hangout for them AND shared it all many time socially AND made an info-graphic on the subject etc, you will rank for those pages fairly easily. That effort should bring you about 500 to 1200 targeted visitors every month. Well worth the effort don’t you think?

Just news and Daily content

Before I go ahead and bash this section by saying it is not necessary – I need to remind you of one thing. Somehow or other your website needs the minimum things.

  • At least 30 pages
  • At least 30 posts
  • At least one new piece of content a week

That is the bare minimum that will keep Google from thinking you have died. To make an impact in your niche you should be doing 10 times that..

  • More than 100 pages
  • A few hundred posts
  • New content every day.
  • Even a few times a day.

Now all this is very highly dependent on your niche and rightly so. For example, if you are a local plumber, I am pretty sure that not one of your competition has more than 30 pages and when you get to 31 you will more than likely rank number one for almost all your local search keywords terms. (Oh, if you are a local business – you need to see my series of videos on local search) But if you are competing for search rankings like I am in the Small Business Ideas and small business opportunities niche, you have better be doing the busier version or your site will effectively be invisible. Therefore, depending on the need to keep on adding content you might need to go wide. LOL, meaning you will need to be continually looking for new and fresh ways to communicate with your visitors. Posts and pages that are literally new ideas and news in your industry is the best way to go, but you could just redo (in a different way) posts and pages – preferably just posts from the past.

Conclusion

How you get content for your website, using multiple authors or just writing like mad yourself is your choice, but you need to keep on doing it if you want business from your website. If you think about it, it is the cheapest way to get the highest quality leads on a regular basis, so it just makes sense to do it. I have enjoyed writing this out for you – and have enjoyed doing the video series that comes along with this. I am equally amused that I am not charging money for this. I have in the past, and might again in the future.

Thank you for watching my training Videos

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